Social Media Marketing & Production Costs

Marketing with Video

The Internet is becoming the biggest area for them to reach an audience. The near universal adoption of smart phones as well as better and faster connectivity to the web means that video has become the way to advertise to potential consumers on the Internet.
Digital Video has become a common medium that easily gets your point across and is easily understood.
Online marketing videos can help you to build your brand and reach potential customers far beyond the yourÂ area.
All sorts of businesses use social media marketing to promote their products, services and brands.
Video social media offers an affordable way to boost brand awareness and keep customers informed.
Your video can dovetail with your marketing strategy for your website, mobile, Facebook, LinkedIn and other social media platforms

I have been shooting video and telling stories for clients including Levi Strauss, Ubiquity, Yahoo! and Wells Fargo for over 20 years. My objective is to take my years of professional work experience and offer it at a budget that small or medium business or organizations can afford.

Production Costs – How it works

1) PRE-PRODUCTION – An initial phone conference to ask you key questions about your video and to help formulate a creative treatment or script.

The key questions addressed during the initial phone conference:

What is the purpose of the video
What’s the topic of the video? (marketing, how-to, video update)
Who is the target audience?
How’s the video to be distributed (YouTube,Facebook, Website)
What would be the approximate length of the video?
What is the deadline for completion?

Cost: Script writing = $45/hr.

2) PRODUCTION (SHOOT DAY) – A day of video production at your Bay Area location including interviews and B-Roll (Shots of the location)

Cost: Production is billed as a 5 hr. minimum from arrival time to the departure $450 *This includes shooting time and rental of video camera and audio package. Any time past that will be billed at $90/hr.

3) POST-PRODUCTION (EDITING) – Includes adding logos and typography, color correction, and audio mix. Client must provide logos and related graphics. Any original graphic work will be subcontracted out at local rates. Your video will be uploaded, and password protected for you to review privately online.

Cost: Editing = $75/hr.

4) DELIVERY – Final video is delivered in MPEG-4 format compatible with websites, YouTube, Facebook, and other social media sites as well as all devices from TV’s to tablets and smartphones.

Cost: Variables

$45/hr. for meetings and location scouting.
Travel outside 25mi radius of Eureka is billed at $45 per hour..

Video Producer

Richard Jett

Companies, organizations, products, and services...all have stories to tell. Video offers the opportunity to connect emotionally with viewers and make a great first impression. At heart, I am a storyteller, and yet I am fully aware of the practical and logistical needs of a business and its clients. One of my strengths is helping to “find the story” and then creating a vivid and compelling video efficiently and succinctly but one with “heart and passion”

Recommendations:

"I had the great pleasure of working with Richard this past summer when he made a video about my artwork and me. Richard made everything easy and his editing skills were perfect. I found Richard finely attuned to the work itself, to how I expressed myself and what the important factors were in making a great video. He even noticed the music I was playing and took off from there for the background music for my video. I have had great success in using my video to promote my work online and as a means of providing information to galleries. I would recommend Richard to anyone."
June Yokell, Visual Artist

“Jett fully harnesses the power of the medium that can only be told by a visual storyteller.”
Teri Cundall, Propville Directory, propville.com

“Jett is a dream to work with! He really understands how to tell a visual story. I’d worked with Richard over many decades where he created stunning visuals as a Director of Photography on high end commercials… so I knew his capabilities well … yet, he still surpassed my expectations … giving his full attention even though it was a smaller job, being flexible and willing to make this a terrific piece, at a very fair price and with little notice. Best of all, there’s no diva personality that often goes along with a true master of the art”
Allison Bliss, Allison Bliss Consulting, allisonbliss.com

“I've know RIchard since 1992 and had the pleasure of working with him on numerous projects for company's like Yahoo! and Levi's. Richard is a creative talent, highly organized, has gobs of experience and brings energy and creativity to everything he does. In particular I notice that Richard is usually a step or two ahead of the technological curve.”
Richard Childs, Owner, RINC|® - PRODUCERS of FINE MOVING PICTURES